&Open
A former client relationship that turned into a full-time position.
I handled all B2B-focused brand copywriting and played a key role in content strategy at this Irish-based tech company that does corporate gifting for the likes of Airbnb, Spotify, Peloton and Intercom. I owned all external marketing copy and internal brand copy, but also took on the execution of case studies, vendor interviews, website overhauls, investor newsletters, UX platform copy and so much more.
Spearheaded our first-ever company mission, vision and core values messaging pack. Take a closer look at values here.
Wrote internal- and external-facing eBooks and client case studies.
Conducted several interviews with gift vendors to promote the launch of &Open’s new on-demand product. See them all here.
Melanie Masarin of Ghia
Richard Christiansen of Flamingo Estate
Natalie and Karen Kean of Bean and Goose
Wrote the script for the brand’s first product demo video — clearly conveying who they are, what they do and why they’re different.
Worked with Brand Designer and Creative Director to strategically message &Open’s offerings in our latest website redesign.
Came up with clever, distinct social franchises and captions to elevate the brand above its run-of-the-mill competitors. Instagram is here.
